PARAMI PROTOCOL:THE NEXT GENERATION DIGITAL ADVERTISING PLATFORM

HOW PARAMI WORKS

Parami protocol use cases

  • Ads are shown to users through instant messaging (IM) apps. Some of this IM apps are facebook, twitter, Instagram and lots more.
  • Through the ID hash provided by the platform, advertisers were able to get each user`s decentralized identity.
  • The SDK (software development kit) which is the collection of software development tool that facilitate the creation of applications request AD contents from decentralized storage.
  • In order to evaluate the users action, the SDK track the user`s AD action
  • After evaluating user`s actions, the DID will get tagged and scored with encrypted data
  • OCW (oracle cluster), the cross-platform cluster software required to run the real application clusters for oracle database requests PCAP from decentralized storage.
  • The Ad runtime calculates and evaluate the reward for every users.
  • The oracle cluster(OCW) updates PCAP.

Conclusion

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